If you have read "Your Website, Your Purpose," then perhaps you are ready to get to work and get the website started. Your decisions outlined in that post have been written down on paper or typed up in a document. So now you wish to get the website up and running instead of being just an idea in your mind. I understand. You are ready so let's get proactive.
Your domain name is your choice. It should be easy to remember, easy to "spell" for the sake of those trying to type it in a browser window, and easy to say out loud. It may be the name of your business, the product you provide, or a name you have derived that is catchy and happens to be available as a URL for purchase.
With some ideas on paper, now it is time to see if indeed they are available for purchase. You can choose any of the domain purchase websites to do your search, from godaddy.com to Bluehost.com or possibly google domains.
Run your list of names through that site of your choice and get prices available for each domain name, if they haven't already been purchased. You don't have to purchase from that site, you are simply wanting to know if your choice of a domain name - is even available to purchase.
Make your final choice, and purchase your domain name or contact me and let me purchase it on your behalf and get it setup as a secure website account.
2. Choose an outline/layout leading to your final action step.
With a domain name chosen or some options being considered, now it's time to map out what you wish to say on your website. Your homepage can be drawn out on paper to decide where items will be placed.
These will include your purpose statement, the most important thing you need to convey, which should be prominent "above the fold" and then a means to push your viewers to an action. This action could be signing up for a newsletter or filling out a contact form to get more info on a service.
But how are you going to lead them to this next step? How can you convince them they need to "sign up" for what you have to offer? Convince them you are the expert. Share your "story" your "brand" your "purpose" with confidence.
Convey the fact they need "this" (whatever "this" is) with confidence. You are in control here.
This is where you let your imagination and your passion lead you. Share what you have to say and keep it simple and easy to follow through with your action step.
3. Put together a list of content pages you would like to include.
With your outline completed and the layout of your homepage "mapped" out in front of you, what other pages do you need to include as a part of this homepage network to keep the information clearly visible?
Put yourself in the shoes of your readers. Consider the best way to navigate through the site so they can find the content they need quickly and easily.
What questions will they be asking when they find your website? How will they be answered with your information/services you have to offer them? Are their answers easy to find?
Answer these questions as you set up how the "Index" of your menu system for all the pages of your website. Start with a draft and continue to tweak it as you go. You can continue to make changes as you derive better ways for the design of your website to work. Show your readers where they need to go next.
Is your website about a step-by-step process? Show the steps in easy to follow images and buttons or text leading them from step to the next.
This "step-by-step" setup may be so important, that you have it highlighted on your homepage. You decide what is most important based on the action step you have chosen as the primary goal.
4. Go Live and Show the World what you know.
You have your purpose in hand, the outline drawn, your content written for each page. Now it is time to look at it all together as one theme, one presentation. Double check all your work.
Make sure you have used plenty of keywords in your content of those pages to beef up your SEO. This will help people to find you and your website.
It all looks great! So it is now time to take the leap, go live and let the world see what you have to offer them. You have found a "Need" and it is your time to show them how you (the expert) can "Fill" it.
Now that you have your website live on the world wide web, you can also promote your website on social media sites. Get out there and show it off!
Search Engine Optimization (SEO), the phrase alone sounds complicated. It reeks of techno jargon and complex concepts. So let’s break it down in simple terms. You want a potential customer or client to be able to find you when they are looking for that “widget” or service you have to offer. You want them to see your website URL first or at least on the first page of options. What is the most important thing your website needs to be successful in online search engines? Below I have put together five (5) things that are important to consider to ensure the website that you have created or developed is easily reachable in search engines. If you are reading this, you have probably already created a concept for a website or you have begun the process of creating your website. If not, consider starting at “ this blog about creating a website.” FIVE BASIC THINGS FOR SUCCESSFUL SEO Content As you consider search engine optimization (SEO), you must come up with words or terms that would n
Content should be consistently current. Keep your customers, your readers, your followers regularly coming back for new and updated information. If they come to your site and they only find the same information that was available a month ago, they are not tempted to stay and browse. With nothing current going on and no new information to glean, they will get tired of making the effort to click on your homepage bookmark. They were impressed once and they set that bookmark, let us keep them coming back and keep them as intrigued as they were with their first visit to your website. Content should be creative . Don’t underestimate your imagination and your “fresh” ideas. We can all be our worst critics, at times. Allow the creative juices to flow as your create content for your website. Be CREATIVE. Just because it hasn’t been done before, doesn’t mean it is blah and boring. If it has been done too many times that is when something loses its enticement. You can go to the web to g
So you think it is time to have a website. Maybe you have been led to take your story to the masses. Maybe you have created a new way of doing things or mastered an old way of doing things and the world simply needs to know so they can find you to do it! Whatever the reason, you have stumbled across this site, this blog and need some basic directions or simple instructions of what to do next to have that website. WHAT'S NEXT? The key before you start thinking design or colors or fonts is to decide "who is your audience?" Ask yourself, "Who am I trying to reach? Who will benefit the most by finding me?" You have started with your "story," your "service," or your "product." Now it is time to narrow your focus and define your audience. With that in mind, develop your title. Will you simply use your name? Or will you creatively promote your "thing" by your title? You decide. This may change 5 or 15 times while you are